The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip. The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.
No more hiding under conceptual suits and swirly camouflage for MINI’s all-new 2012 Coupé as the firm’s parent company, the BMW Group, officially lifted the veil off the production model on Monday. The sportiest-looking MINI to date is a coupe-flavored version of the hatchback with seating strictly for two. 
The Coupé’s appearance was previewed by the 2009 concept car of the same name and is distinguished by the backwards “helmet roof” design and the more sharply raked A-pillars. The first “three-box” MINI also sits 52mm or 2.05-inches lower than its three-door hatchback counterpart. Notably, it also features an active rear spoiler that extends automatically at 80 km/h (50 mph) to optimize airflow at highway speeds.
We’re still more than three months away from the 2011 Frankfurt Motor Show in September, but the BMW Group has already begun dropping information and photos of the models it plans to introduce at the show. Following the presentation of the all-new 2012 BMW 1-Series hatchback during the weekend, today the Bavarian group unleashed specifications and a large gallery of photos of the MINI Coupé. 
While the model seen in the official pictures is partially covered in the firm’s characteristic swirly camouflage, it’s clear that the production version has barely changed from the 2009 concept car. Pictured here in John Cooper Works (JCW) form, the top-end Coupé hangs on to the concept’s sportier aero package that includes modified front and rear bumpers, side skirts and extended wheel arches that leave room for larger alloy wheels. The Coupé is also the first MINI to get an active rear spoiler that extends automatically at 80 km/h (50 mph).
