The new two-seat Coupé from MINI has just landed on the internet, but the British firm is already pushing out its new marketing campaign with the release of the first promo clip. The campaign builds around a new slogan titled “Another Day. Another Adventure.” with the film shot in the style of a movie trailer showcasing the Coupé in exotic locations, such as Rio de Janeiro in Brazil, Iceland and Hong Kong.
No more hiding under conceptual suits and swirly camouflage for MINI’s all-new 2012 Coupé as the firm’s parent company, the BMW Group, officially lifted the veil off the production model on Monday. The sportiest-looking MINI to date is a coupe-flavored version of the hatchback with seating strictly for two.
The Coupé’s appearance was previewed by the 2009 concept car of the same name and is distinguished by the backwards “helmet roof” design and the more sharply raked A-pillars. The first “three-box” MINI also sits 52mm or 2.05-inches lower than its three-door hatchback counterpart. Notably, it also features an active rear spoiler that extends automatically at 80 km/h (50 mph) to optimize airflow at highway speeds.
From the depths of Germany’s tuning industry comes our next custom build, based on the MINI Countryman Cooper S. Wetterauer Engineering GmbH, one of the lesser-known design shops, has come up with a new package for MINI’s first all-wheel drove model. The aesthetic treatment starts with a new foil wrap in a matte brown color for the body and in carbon fiber for the roof, side skirts, front and rear aprons, exterior mirrors, spoilers and air vents. The package also gives the Countryman a matching set of 18-inch wheels from ATS shod in 225/45 R18 rubber and matte exhaust tips.
One very lucky person will have the opportunity to enjoy a ride in the MINI John Cooper Works WRC at the Goodwood Festival of Speed, which takes place at the estate of Lord March on the 1st - 3rd July this year.
Is an impressive run around the Hockenheim Circuit enough to crown a car the fastest of its kind? Well, according to BMW Group tuning specialist AC Schnitzer, the answer to the above question is yes. The German company raced its John Cooper Works MINI-based Eagle Concept car at the Hockenheim Circuit recording a lap time of 1:13,341 minutes. AC Schnitzer says the Eagle beat several thoroughbred sports cars such as the Ferrari California (1:13,5 minutes) and the Porsche 911 Turbo (1:14,6 minutes), and was left behind only by specially tuned or hardcore models like the KTM X-Bow and the BMW M3 Kompressor.
We’re still more than three months away from the 2011 Frankfurt Motor Show in September, but the BMW Group has already begun dropping information and photos of the models it plans to introduce at the show. Following the presentation of the all-new 2012 BMW 1-Series hatchback during the weekend, today the Bavarian group unleashed specifications and a large gallery of photos of the MINI Coupé.
While the model seen in the official pictures is partially covered in the firm’s characteristic swirly camouflage, it’s clear that the production version has barely changed from the 2009 concept car. Pictured here in John Cooper Works (JCW) form, the top-end Coupé hangs on to the concept’s sportier aero package that includes modified front and rear bumpers, side skirts and extended wheel arches that leave room for larger alloy wheels. The Coupé is also the first MINI to get an active rear spoiler that extends automatically at 80 km/h (50 mph).
The new Mini Roadster isn’t expected to reach showrooms before late next year, but Carscoop reader Klaus M. has spotted a prototype model in a swirly camouflage at a roundabout near Oxford in South East England. Caught by surprise, Klaus managed to shoot a single photo of the 2012 Mini Roadster but promised to keep an eye open and send us more photos in the future. Mini has already revealed plans to debut the Coupe version of the series at the 2011 Frankfurt Motor Show this September, with sales to follow towards the end of the year. The ragtop Roadster model will follow at a later date.
The BMW Group’s decision to launch a new posh version of the Mini hatch called “Mini Inspired by Goodwood” motivated Bulgarian design studio Vilner to develop its own luxed-up variant of the British supermini. However, while the Goodwood model received the Rolls Royce touch, Vilner’s proposal tries to emulate a Bentley – at least in the interior.
Even though Vilner has baptized the car “The Italian Job” as homage to the famous movie, for obvious reasons, a more appropriate name would have been “Mini Inspired by Crewe”. The Bulgarian company has dressed the Mini hatchback’s interior with fine materials such as brown Nappa leather and Alcantara, with parts of the seats, door panels, dashboard and roof lining featuring a diamond shape theme. In addition, the doors have gained elements of black leather while the original plastic was re-sprayed in a sparkling gray finish.
And no, despite what you may have heard or read, the Audi TT ain’t the most popular car among hairdressers – or at least not in Britain. According to a new study made available today by UK women's car insurance specialist Diamond, that title goes to…*drums please*…the one and only, MINI One hatchback. In fact, the BMW Group’s MINI brand had two vehicles in the top five positions. The UK insurance firm came to this conclusion after looking at data from over 18,000 hairdressers in Britain. The company said the MINI One is three and a half times more likely to be driven by someone working as a hairdresser than everyone else.
The BMW Group’s Mini division continues to support the Life Ball gala, Europe’s largest annual charity event in the fight against HIV and AIDS, by commissioning designers to fashion up its cars and then offer them up for auction. For this year’s event in Vienna, Austria, brothers Dean and Dan Caten, who are better known as the Canadian designer duo DSQUARED², crafted the Red Mudder based on the three-door Mini Cooper S.
Bad news for Lexus IS owners across the pond: if you happen to own one of the Japanese brand’s entry-level sedans, you’re in possession of the most vandalised car in the UK. Runners up are BMW’s Z4 sports coupe and MINI’s entry-level One model. It’s all been revealed as part of SwiftCover.com’s Vehicle Vandalism Index (VVI), whereby the UK-based insurer analysed some 2,000 motor insurance claims. SwiftCover claims director Robin Reames explains:
“Our analysis shows that luxury cars are more likely to be targeted by vandals, however, it's interesting to see the MINI One in the top three. The majority of vehicles in the top ten are what we call 'executive cars', likely to be driven by high earners who see their car as a status symbol, with just one 4x4 making up the top ten.”
In keeping with the tradition it started in 2001 by allowing famous fashion designers to play around with its vehicles for Europe’s biggest AIDS charity event, Life Ball, Mini will once again reveal a special one-off model at this year’s happening. After established names like Gianfranco Ferre, Donatella Versace, Diesel and Calvin Klein got their way with the MINI, this year the honor has been awarded to DSquared².
On April 27, 2011, for the first time in the Peugeot’s history, the French car maker set an official lap record on the Nordschleife race track in Germany. And this was no ordinary feat as Peugeot established an electric speed record with a concept model, the EX1 design study, which we first laid eyes upon at last year’s Paris Motor Show.
With Stéphane Caillet, driver and tuner-technician from Peugeot’s Research & Development Centre, behind the wheel, the futuristic looking EX1 completed a lap around the Nurburgring in 9 minutes and 1.338 seconds (9:01.338) at an average speed of 138.324 km/h (85.951 mph).